An interesting piece of text

Here is a label taken from the outside of an Innocent smoothie bottle. The text is of a commercial nature, which intends to attract potential customers, before informing them about the contents of the bottle and why they should buy it. This piece of writing is likely to be displayed on a shop shelf where it will be scrutinised by consumers prior to purchasing the product, so it is important for the writing to be clear and concise whilst also enticing.

The style of writing is varied across the packaging, with short and sharp factual bullet points on the left side, to a more personal and light-hearted piece on the far right.